What do Pro and Ultimate include, and what do they cost?

Pro - $4.99/month or $39.99/year:

• Aggressive ad-blocking lists
• Anti-Adblock AI (defeats "disable your ad blocker" walls)
• Reader Mode

Ultimate - $9.99/month or $69.99/year:

• Everything in Pro
• AI Fingerprint Shield
• The Ultimate blocklist tier - maximum protection

The free tier stays free: core ad & tracker blocking with no time limit. Prices are the same on the website and in the Mac App Store.